Saturday, March 22, 2014

Spotlight: Profound Aesthetic

The first hats I got were the ones in the right and left. Portland Rose and Alzarin Paisley. Photos from the Profound Aesthetic website which will be linked below.
My first encounter with Profound Aesthetic was actually at Urban Outfitters. I was browsing around the store and something that really caught my eye was this floral patterned hat. I held the hat in my hands and I knew that I had to have it. It wasn't all too exuberant but just the way the hat was put together was making it so appealing. I went home and ordered two hats from their website after looking at their designs.

Profound Aesthetic was established in 2008 in New Jersey. The creators wanted to deliver visually appealing pieces while also having a meaningful inspiration behind it. They have inspirations drawn from American history and culture, historical artifacts and iconic individuals. The general feel anyone would get from their items is that they pay attention to very small details. They take great pride in their product.

Visions and Victories (2014 Collection)
Visions and Victories (2014) Lookbook.

Now more than ever, Profound Aesthetic comes back with a collection that pays even more attention to the small details of a product.

Left: The American Aviator Hooded Parka Jacket in Khaki Tan. Smaller photos: Various clothes pieces.
Americana: A main feature of a lot of the products in this line is the flag of the thirteen colonies. The first original colonies are Profound Aesthetic's way of expressing their origins in New Jersey. The Americana theme is felt throughout the collection because of the cultural references to many different eras in American culture.

Sports Inspirations: Sticking with the general theme of Americana, Profound Aesthetic's creators draw inspiration in the things they enjoy. The football jerseys are made with top quality which could be felt with its weight. Iconic figures and designs are featured in their graphic t-shirts.

Profound Aesthetic, to say the least, is one big, beautiful paradox. Minimalistic designs with a maximum amount of detail. Historical references with a modern approach.

Special thanks to Kristina for giving us her time to answer our questions about their products. Check out their website at
Bonus: Photo with the masterminds of Profound.

No comments:

Post a Comment