Spotlight: Profound Aesthetic

The first hats I got were the ones in the right and left. Portland Rose and Alzarin Paisley. Photos from the Profound Aesthetic website which will be linked below.

My first encounter with Profound Aesthetic was actually at Urban Outfitters. I was browsing around the store and something that really caught my eye was this floral patterned hat. I held the hat in my hands and I knew that I had to have it. It wasn't all too exuberant but just the way the hat was put together was making it so appealing. I went home and ordered two hats from their website after looking at their designs.

Profound Aesthetic was established in 2008 in New Jersey. The creators wanted to deliver visually appealing pieces while also having a meaningful inspiration behind it. They have inspirations drawn from American history and culture, historical artifacts and iconic individuals. The general feel anyone would get from their items is that they pay attention to very small details. They take great pride in their product.

Visions and Victories (2014 Collection)

Visions and Victories (2014) Lookbook.

Now more than ever, Profound Aesthetic comes back with a collection that pays even more attention to the small details of a product.

Left: The American Aviator Hooded Parka Jacket in Khaki Tan. Smaller photos: Various clothes pieces.

Americana: A main feature of a lot of the products in this line is the flag of the thirteen colonies. The first original colonies are Profound Aesthetic's way of expressing their origins in New Jersey. The Americana theme is felt throughout the collection because of the cultural references to many different eras in American culture.

Sports Inspirations: Sticking with the general theme of Americana, Profound Aesthetic's creators draw inspiration in the things they enjoy. The football jerseys are made with top quality which could be felt with its weight. Iconic figures and designs are featured in their graphic t-shirts.

Profound Aesthetic, to say the least, is one big, beautiful paradox. Minimalistic designs with a maximum amount of detail. Historical references with a modern approach.

Special thanks to Kristina for giving us her time to answer our questions about their products. Check out their website at www.profoundaesthetic.com.

Bonus: Photo with the masterminds of Profound.

Spotlight: Freeman

The Commodore. A vest that fights off water like a navy officer. Hence the name perhaps.

When choosing apparel, reasonable people usually plan ahead. They would choose a piece of garment that will fit their needs for the day or climate. That is what Freeman clothes are all about.

The Freeman jacket, perfect for rainy days.

When you live near the coast and all the weather you get is windy and wet then you have to have a nice piece of outerwear that can stand the test of the weather. Freeman's products are inspired by and manufactured in Seattle, Washington since 2010. The jackets and shirts are not too flashy in design. The designers were not really going for anything too flashy and they lean towards a more functionally effective product while having a standard look. While the designs aren't all too flashy, the small details on the products are really what caught my eye. The use of neutral or natural colors mixed with powerfully bright colors was very eye-catching. All of the outerwear are made for the usual Seattle outdoor weather.The outerwear has nice details in the lining as well.

Women's jacket available soon maybe hopefully!

Thank you to the Freemans for being so friendly, letting us take photos, and giving us time to answer a few questions. Be sure to check their website out at http://freemanseattle.com/.

There currently are only men's wear items but there might be a women's jacket available soon so watch out for it!

Fashion: Modern Man's Guide to Budget Shopping/Dressing

Wool Varsity Jacket. 21Men. $60 $50. Currently on sale at the site as you read this.

As for my target audience for this post, the information provided is by and for use of young adult men around their 20's. I encourage everyone to read though! People might ask what credibility I might have and I can't say much, I'm going to be honest and just say to treat this guide as just someone giving friendly advice. Your early adulthood is typically a time to develop a sense of style and such and I will try and point you in the direction of where you might find your style and do it while being on a budget. This is because not everyone has money overflowing from their pockets so let us get to it.

"I would like to dress well but I don't know where to go and what to look for."

I don't want to sacrifice my comfort so that I can be dressed well."

You as a guy might have this concern but do not fear because I'll try to have it covered to the best of my ability.

"Why do I have to dress well?" Well actually, you don't. If you really don't feel the need to dress up then don't. You are a free, independent young adult and you have the choice to wear whatever it is you want. That's completely fine but then if you think about it, showing how well you are presented and care even a little bit about your style expresses a lot about you without even saying a word. Many people don't judge by appearance but many also do. You might also have to know what to wear for certain events in your life such as interviews, gatherings, school, or other activities.

"What should I look for when shopping for clothes?" Try and figure out exactly what it is that your wardrobe needs. Check if you need more formal wear if you have too much casual t-shirts. See if you need more variety for footwear. Find out if you have an adequate variety of clothing for the season. Like for example, if Fall/Winter is coming to you, do you have a good variety of outerwear or warmer clothing. Do your current clothes fit you well? Discover what your style is and play around with it.

"Where do I go to shop on a budget?" F.O.O.T.S.

• Fast fashion retailers
• Off price retailers
• Online shopping which the 2 above might also provide
• Thrift stores
• Sales in general

Button-up Chambric Long Sleeve Shirt. 21Men. $18

Fast fashion stores: 21 Men, H&M, Topman, Zara. These are stores who keep up with current trends and produce their clothing quickly and at a very low price compared to designer and name brands.Their clothes can be very low in price but know that the production quality might not exactly be on par with more expensive clothes. These stores can have clothes ranging from active wear, casual wear, formal wear to even bags, shoes and accessories. Take good care of your clothes from these stores and in general to make them last long and be well worth your time and money

Relaxed Floral Pattern Button-up. Ross. $50 $10

Off price retailers: Ross, Marshalls, TJ Maxx. These stores have name brand items that also ranges everything you might need from athletic clothes to dressy clothes and accessories like ties and belts and bags. They are at discount prices for many reasons but are not limited to: past season items, overstock items, small defect(s) on the item. When shopping at these stores, you might want to find out when they stock their shelves because it can sometimes be difficult to find the exact item that you need at your size too. Make sure to inspect the stuff you find in store for any defects but for the most part, no one, not even you, might notice what the defect is if there is even any. For me, it is very nice to go to these stores for pants or socks because it's easier to find those items because those aren't as elaborate as tops.

Left to right: Hiker's Converse, Urban Outfitters, $70 $40. Tan Brogues, 21Men, $35 $16. Sebago Docksides, Outlet Mall $110 $80. Washed Trainers, Topman, $50 $20.

Online shopping: eBay, Amazon, Jack Threads. This can be for any of the stores I have mentioned as well. Look for good deals on items that you have been looking for in particular. There are many sales on store's websites as well as shipping deals. Make sure to check your favorite websites for sales especially on special dates like Black Friday, Winter holiday season, and just season changes in general. If you see an item you don't really need but have the want for it, wait and see if it goes on sale! Also, most retailers will make returning items easier by making it possible to return them in-store if there's a location near you.

Thrift stores: Goodwill. Thrift stores are places to get donated items and a very low rate. They have become more popular due to the popularity of the vintage style but there's quite a variety in these stores regardless. If you are lucky, there could be a specialized thrift store for more current styles for you. You have to have a lot of patience for browsing these stores because there is no telling what you might find and might not find. I honestly have not much experience with thrifting because it is hard for me personally to find items that fit me well.

Corduroy Blazer from H&M $50 $10. Suit Pants, Topman, $110 $30. Two-sided Belt, Marshalls, $10.

Sales and Outlets: You like a store even if they aren't categorized above? Well don't worry because a lot of stores have sale items anyway. Check online or in-store for items you might find useful to add to your wardrobe. Outlet stores have items provided at a slight discount compared to regular stores and tend to have more sale events.

"How do I know what to buy so I can dress stylish?"

Elbow Patched Sweater, 21Men, $20. Striped Sweater 21Men $20 $8.

First, think of what you are going to be doing for the day in which you are dressing for and the setting. We definitely don't want to have the wrong clothes for the situation. For example, if you were a student who would have to walk around to different classrooms or lecture halls, you might want to wear a pair of comfortable shoes and jeans. Applying for a job or going to a meeting, then wear a button-up shirt with a tie and have appropriate dress pants and shoes. Understand that formal wear tend to be more restrictive in terms of movement because those clothes are designed for less active activities.

Left to right: Topman, $50 $20. Urban Outfitters, $80 $20. 21Men, $24.

As you might have already heard, there are some basic rules to follow in dressing up as a gentleman. At least know or be familiar with them so you know how to break them to express your own sense of style. The main thing here is matching colors, patterns, fabric, and the general genre of the piece of clothing. Try to develop an eye for what matches with what and if not, ask the internet or your peers for advice. I'm not gonna sit here and explain to you that this matches with that because in the end, what you like is what you'll want to work with in matching items. The only thing I will say is that be very careful in matching two different patterns and to wear black belts with black dress shoes and brown belts for brown dress shoes in the context of formal wear.

The way you lace your shoes and keep them well kept say a lot about you.

Joggers feel in between pants and sweat pants. They're comfortable and don't look as casual as normal sweat pants.

Small details are something that guys have to work with because it can separate from bad to good to excellent. The fit of the clothes have a large overall impact on how another might see your whole ensemble. Try to make sure that the fit of your clothes bring the best image of you out. You don't want that blazer or jacket or shirt to make you look like you're wearing your older or younger brother's clothes, do you? Figure out how your personal fit and buy clothes accordingly. Try on clothes for size in-store and learn the basics of measurements because online, the sites usually provide a size chart so you can get what is right for you. It isn't good to guess and have an item arrive and be less than what you expected because then you have to use up time to return it or even worse you might have wasted money because you can't return the item.

Men wear t-shirts for at least 80% of their lifetime.*

Finally, learn to maintain your things and yourself. I'm not asking you to learn to do your own haircuts and alter or repair your own clothing. Make sure to have the basics like cleanliness and practice well maintained hygiene. Make sure you know if an item will shrink when washed and know how to maintain other articles of clothing that are not so simply washed. At least try to wipe those sneakers clean or those shoes well shined. If you're motivated enough, improve your health as well. 

You really don't have to care about other people's opinion about you since the only important opinion about you is your own. Ultimately, you should consider to do all this for yourself. Good character isn't bought and worn with expensive stuff, it is earned by living  as someone who works hard and puts effort into something you are passionate about.

Thanks for reading! Send me an email at koronvm@gmail.com for any advice or questions and I will try my best to help!

*Rough estimate

Spotlight: BOY London USA and a lesson to boot.

I've seen Boy London around on the internet for quite a bit and what actually sparked my interest was the striking resemblance of the logo and the Third Reich's emblem. There was a post on tumblr with a photo of a WWII survivor with the Third Reich emblem and the post said something negative about how people were ignorant to the fact that Boy London's logo was so similar. They look similar, so what? It irked me to no end that people were criticizing this resemblance too much because it is one of the most common, blatant logical fallacies that people are so used to doing that they do not even realize that they are doing it. This specific fallacy is called the association fallacy. It can also be called guilt by association or honor by association. "What are you talking about?" you might ask and my dear reader, the definition might sound boring so I will just use examples:

• Person X  is a criminal. Person X has long hair.
• Person Y also long hair. Person Y is assumed to be a criminal

"That's ridiculous, we obviously did not look at all the facts!" That's exactly why I thought that the negativity towards the logo was ridiculous. Though, the examples could turn into something so easily believable that it is true.

• Person X is a drug dealer and user in their neighborhood.
• Person X is friends with very close friends with Person Y. Person Y must be a dealer or at least a user.

The sad truth about the association fallacy is that people use it regularly because it is easier to generalize with that thought process which many times can be helpful especially when a person does not have any information beforehand. The hurtful thing about it is that we all as people might not be giving everyone we see or meet an equal chance.

There might be a striking resemblance to the Boy London logo and the Third Reich emblem but one must learn to associate the facts with one another. Boy London is a brand who has been in the industry for more than  3 decades and has rich history involving musical icons like Billy Idol who work behind the counter of the first BOY store or the Pet Shop Boys who hung out at the store as well. The brand embraces its roots and supports the creative development of the youth.

I have to thank everyone at the BOY London USA booth for showing interest in what I thought was interesting and actually shed some light about the logo and the fact that many organizations and nations have had the eagle as a symbol yet criticism arose just because of a similarity in look. The manager said that people tend to take hold of anything they can hate [on] about something or someone and grasp it firmly with a close mind, which saddened me because it was true that some people were like that.

Yuske, draped in a robe of some sort.

Thank you again everyone who ran the Boy London USA booth at the trade show for giving me and my partner their precious time and letting us talk with them briefly. Check out the Boy London website and the brand new Boy London Denim items.

BOY London USA - http://boylondonusa.com/contents/aboutus.asp

Yuske's store with his own designs - http://www.imonni.com/

Spotlight: United By Blue

Neutral canvas and leather for a classic look.

The world used to be a smaller place 100 years ago or even 50 years ago but with the dawn of the internet age, information and knowledge become readily available to almost anyone who has access to the web. Along with the technological advance of people, the consequence sometimes amount to pollution of the environment. What does all this have to do with United By Blue you might ask? Well they are an apparel and accessories company who take pride in their environmentalist efforts and ideals.

They have clothes as well!

United By Blue is based in Philadelphia, Pennsylvania, USA and was established in 2010. The main focus of the company is to provide high quality goods with the environment in mind at all times. All materials used are organic, like for example, organic cotton canvas for their bags. While most production will be allocated to the US this coming Fall 2014, a few items like their wool socks (North Carolina) and the McKinley Coat (Tennessee) are produced in the USA.

The McKinley Coat is made in Tennessee, USA. Don't know if it's available in the store just yet

In addition to using organic materials in their products, they also will remove a pound of polluting waste from the coast in Philadelphia for every purchase of their product. This operation is done by the employees themselves, led by a team leader right from their offices. They will also work with any volunteers who are willing and they work with the municipality in Philadelphia to collect the waste. The company has collected over 100,000 pounds of waste from the seaside! If you are looking for the vintage-like look with neutral tones and leather accents, their bags are something you should really look into. Thanks for reading!

Bag detail.

Special thanks to Joanna at the (capsule) show for allowing us to take photos and speaking with us briefly about their company. The link to their website will be provided below.

unitedbyblue.com

Event: 2/19/14 Last Day of (capsule)! Wrapping things up.

So here in the last day of the tradeshow me and my associate decided to take many pictures and do an interview of a booth here and there. I accomplished my goal of finally interviewing United By Blue which I was glad because of the environmental involvement of their company. I will actually have a post on them and on various other exhibitors just to showcase their brand and summarize briefly what they are about. The other goal was for Dimitri and I to snap more photos of the event in general just for the viewing pleasure of the followers of the blog, for all of the audience out there to see a little bit of what it was like at the show.

 "Bronx." Apparently.

Dimitri (center) along with the Profound's Steven and Kristina.

 Since Dimitri and I were fans of the Profound Aesthetic booth, he wanted to do a small dance video to showcase their brand and we were actually successful in doing that and I was very happy because it was just quite surreal that we met one of my favorite designers and got to show them appreciation and support. Their booth, among many others I will have spotlights for were some of the most approachable and friendly people there and I cannot stress that enough because some booths or exhibits were hard to approach and when we ask to take a picture of their exhibit they refused. Although, we can respect their right to refuse to photos :).

There was a table tennis area we played at.

Walking around.

The Reebok exhibit.

Overall, the show was a fun and strange first time experience. I honestly have never been in such a busy schedule; from taking pictures and asking questions for a few hours, helping out in making a video, and then coming home to moderate this blog on top of being a student and part of the working class. The experience was quite to take on at first with the setting up of the blog and with the shift from tumblr reblogs to actually writing content. People asked, "Who are you? What are you?" and now I can say we are an informative blog and it has just started and everyone has to start at some point, right? There is no shame in hard work indeed.

Event: 2/18/14 Day 2: Las Vegas (capsule), AGENDA, LIBERTY

The Boy London exhibit. Black, white, and gray.

There was no flim-flam in the beginning because the badges and wristbands grant access for all three days which is really great. For the second day of the event, I had planned to just ask a few question to any booth that caught my attention which I will have spotlight posts on those brands later on, probably in the next few days. As for the interviews in general, I found it very easy to speak with companies who were based in America. The other ones I spoke with were very nice and informative as well.

An art exhibit.

Reebok had a booth with free barber services.

There was a crowd that formed at the barber shop area because there were a handful of notable rap artists who were present at the AGENDA/(capsule)/LIBERTY event and on I could name was Rick Ross who passed by. I did not get a picture with him because he was surrounded by entourage, security and people who wanted to snap a photo of or with him. Overall the day was quite productive because of the interview questions I completed and that would be all thanks to the companies that were willing to give me their precious time. Thank for reading, more about the brands/companies soon!

Event: 2/17/14 Day 1: Las Vegas (capsule) show

 The first day of the convention was mostly for aesthetic purposes and me and my partner headed for the preregistered press desks to receive our badges. The line was not too bad but there were a lot of people who seemed to have been confused at which desk they had to collect their respective badges from. Overall, the badge acquirement was smooth for me and Mitri and we would soon go into the Ballroom.

Veja's booth. Spotlight about their company incoming.

The whole ordeal was to pretty much survey the floor of the exhibit room in which there were many different designers/manufacturers/brands that were very interesting.

Day one at the Profound Aesthetic booth.

I was actually not familiar with most of the exhibitors but one I was sure to visit was the Profound Aesthetic booth. The design that Profound Aesthetic has caught my eye in a way that to me, the balance of the classics and the use of today’s fashion trends can be found beautifully in their designs. The mixture of old and new has always sparked my interest and to incorporate it in apparel, you have Profound Aesthetic. Day one for KORONVM was just a tour to see what it was like in the (capsule) show and day two will be more organized! Thank you for reading.